Is it legal to do WhatsApp mailing on the collected base?

WhatsApp provides an opportunity for many businesses, including small and medium-sized enterprises, to mailing . This messenger allows you to send text, images, audio and video files in one message, create templates and automate delivery using special software.

Mailing promotional messages via WhatsApp has become a popular way of mass communication with customers. However, it should be taken into account that such mailing must comply with advertising and personal data protection laws. Messages should only be sent to those who have given their consent to receive them, and at any time the recipient should be able to unsubscribe.

In addition, it is important to keep in mind that in order to use the WhatsApp platform for mailing , it is necessary to comply with the rules and policies of this company to avoid breach and account blocking. It is also mandatory to comply with privacy laws so that the recipients’ personal data is not used without their consent.

What are the restrictions on mailing to the base?

Restrictions on mailing via messengers depend on how contacts are collected and the countries to which messages are to be sent. If the contacts are collected legally, with the consent of the users, and the content of the messages does not violate laws or the rights of others, then the mailing will be considered legal.

However, it is important to keep in mind that different countries have different laws and rules regarding messenger mailing . For example, the European Union has the General Data Protection Regulation (GDPR), which regulates the collection, processing and storage of personal data of EU citizens. If you plan to send messages to people in the EU, GDPR compliance is required, including obtaining consent to process data and providing the ability to unsubscribe from mailing on WhatsApp.
Laws in other countries may have stricter rules to protect personal data. For example, the US has a special CAN-SPAM Act that sets detailed rules for commercial mailing .

Therefore, before you start sending bulk messages to your contact database, you should research the laws in the countries where you plan to mailing and make sure that all requirements, including obtaining consent for data processing and providing an opt-out option, are met.

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